As the name suggests, it is any mixture of dry ingredients that you pat onto a piece of meat before cooking. The purpose is to both enhance the natural flavor of the meat and to introduce other, complementary flavors. You might also use it to make a low-cost cut of meat taste like a million bucks.
Our rubs are developed specifically for smoking. When you add the dimension of smoke and low temperature to your preparation it actually changes the flavor profile of the spices and herbs involved.
Our seasonings are developed for more traditional cooking methods such as searing, grilling, baking, brazing, and things of that nature, which actually gives a completely different flavor profile without having the influence of smoke over a longer period of time. Our Spice/Rub works both ways.